Savons Des Iles
I designed a short catalog illustrating the quality of ingredients in Savons Des Iles products for buyers and distributors to help break into the Candian market.
Savons des iles is a self care brand that creates handcrafted soaps and other products using fresh ingredients harvested in remote areas of Haiti.
Role
Graphic Designer
Timelapse
1 week
Tool
Figma
Challenge
Savons des iles (SDI) is expanding and looking for a way to display their products for a working convention in which they’d be exposed to buyers and distributors interested in purchasing their products at wholesale.
I was asked to design a small sleek and simple booklet or catalog within brand guidelines that would highlight the unique properties of their products.
My Process
Research
Layout Design
High Fidelity Designs
Research Overview
My research process included interviewing the stakeholder to define project goals and prioritize any key requirments. I researched general print guidelines as well as those specific to catalogs and reviewed brand guidelines to get a sense of their aesthetic.
Layout Design
When coming up with the layout design, I formed a HMW question to help stay on track;
How might we illustrate the exceptional quality of Savons Des Iles products for buyers to encourage the purchase of products at wholesale price?
I started with the product pages, paying particular attention to how images and text were placed together on the page. The product pages were the bread and butter of this catalog. I moved on to filler and miscelaneous pages, and finally the front and back cover.
High Fidelity Designs
After receiving feedback from the stakeholder on my grayscale layout designs, I picked out colors and typography aligned with SDI’s brand and message, keeping in mind key words such as, sleek and simple. I then applied my choices.
Lessons Learned
As I always mention at the end of my case studies, there's also room for improvement.
For this particular project, a big improvement would have been to focus on the name of the company on the front cover. It is not very clear what company the catalog represents. Moving forward, I would make sure to emphasize what company the catalog is for by including the logo on the front cover or simply writing out the company name in H1 text, large enough for consumers to read.